Combating Food Waste for Shipt

Combating Food Waste for Shipt

Overview

Overview

Each year, 119 billion pounds of food is wasted
in the United States. That equates to 130 billion
meals and more than $408 billion in food
thrown away each year.


How can a people first grocery delivery service go above and beyond helping customers cut down on their food waste?

We believe that lost food is wasted food. By keeping track of what’s in our kitchen, we can waste less and enjoy more.

We believe that lost food is wasted food. By keeping track of what’s in our kitchen, we can waste less and enjoy more.

Approach

Approach

A top down analysis of customer journeys presented an opportunity to develop an:


In-app loyalty program that allows users to view a virtual fridge, plan meals, and engage with a community of food savers.

Roles

Roles

This is a bootcamp project where I assumed the roles of:


  • Visual Designer

  • UX/UI Designer

  • UX Researcher

  • Strategist

Project Specs

Project Specs

Duration:

  • 10 weeks


Agency:

  • Huge XD School, User Experience


Visual Design:

  • Figma

  • Illustrator

  • After Effects

  • Keynote

  • Miro

Deliverables

Deliverables

Visual Design:

  • Design system

  • High fidelity interactive prototype

  • 2D Graphics

  • Animation elements


UX/UI Design:

  • Low fidelity wireframes and prototype

  • User surveys and one-on-one interviews

  • User personas

  • Journey maps