Potential Energy Coalition conducted one of the broadest and most comprehensive global message testing studies, to examined what moves and motivates people to support climate actions and specific pro-climate policies. They found that the right framing and messaging can be a critical difference maker in motivating change.
Through 10 key takeaways, charts, and infographics, we can cover the high level dataset and answer two methodological questions:
Does the world want action on climate?
How can we motivate the public to accelerate progress?
Production Designer
Agency:
Potential Energy Coalition
Visual Design:
InDesign
Photoshop
Illustrator
Production Design:
Executive Summary (12 pages)
24 Country Profiles (48 pages)
Appendix Tables (16 pages)
